Monday, September 25, 2006

Fashion and yarn

I usually do not buy local newspapers, but today was different for between the biggest Italian newspaper Corriere della Sera was published fashionextra - Mode& Modi. It's not like I'm really interested in fashion, not at all, but I got hooked, for the front page had a huge picture like this:
and first 6 pages are full of yarn articles, or rather "knits in fashion" and how they are making a "comeback". The first page is not worth reading, it's just the editor's 'sad' story how machine knits remind her of crocheted bedcover at her parent's home and dad's sweater her mother knit. (I do not consider most local articles real news articles, the journalistic culture in Italy is literally non-existent, but this is not a place to analyse it). Enough of bad things, so what did I find out?
What is IN?:

  1. All knitted items are IN, but should have some embroidered colorful flowers on them (advisable also on other clothes).
  2. The pullovers-cardigans-sweaters should be more or less sexy-slick, with a necessary accessory - huge collar or extralarge baret/hat. Or, since no fashion designer ever agrees on what is IN, some designers prefer to dress their models in at least 2-3 sizes bigger sweaters and tie abelt around the waist.
  3. Colors in knitty world - pink, but also white, pastels, gray and lilac. D&G has a very nice winter collection.
  4. The beginning of the fashion empire of Benetton. Giuliana Benetton is the lady behind the empire, who at the age of 8 found her life's passion in knitting. First she knitted socks for her younger brother, from old sweaters she ripped, followed by sweaters for the family. She and her brother Luciano were forced to quit school and start working when she was only 10 years old, for the father had died and the mother was sickly. She managed to get a job at a local knitworkshop and made a deal with the owner, whose name was also Benetton, but wasn't their relative, to use the knitting machine from 6-8 pm everyday for her own use. She used that time to try new techniques and work out her own designs. Few years later her mom made her work at the tailor's but she hated it and after the mother realized she was unhappy Giuliana was allowed to go back to knit"factory". At the age of 14 she was the headknitter and had 12 girls working under her. One evening when Luciano had come to pick her up and had seen what his sister was upto, he said: "What if you make the sweaters and I sell them?" It was a golden idea, Luciano sold his harmonica and bought one knitting machine. The empire's seed was planted, in 1966 they inaugurated the company.
  5. Fourth page tells us the story of local knitting workshop which cooperates with high-fashion designers. On the same page we can read about the handknitting mania in US. Including a list of stars who knit (from young Ingrid Bergman to Sarah Jessica Parker), Stitch'n'Bitch club and and about Russel Crowe as the most famous male knitter.
  6. Last article talks about warm headcovers, and how once upon a time big baret or fancy pompom could send you to the teasing list or make you the hottest girl of school. This year you'd better go out wearing this style:

Quite enough I think for now. :)

1 comment:

elisa said...

Ciao! thank you for stopping by my blog, sono molto felice di sapere che a Milano c'è un'altra knitter; io non lavoro molto in questo periodo ma possiamo sempre scambiarci informazioni, trucchettie altro! Buona domenica,